SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand's profile. People search for news and related items, and having a good SEO and PR strategy means your brand will be seen and likely remembered for something positive.

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.