Is SEO Worth It for a Small Business? SEO is a valuable tool in any small business's digital marketing toolkit. It's a relatively inexpensive and accessible way to make your business easy to find online, and your website easy to use.

When used strategically, search engine optimization (SEO) can provide businesses with many benefits, including increased web traffic and more qualified leads coming through the sales funnel. At its core, SEO has the potential to bring more organic attention to your business — which means it doesn't cost you anything.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

Between finding and retaining customers, providing excellent services, training employees, and much more, it often feels like something has to get cut. For many companies, SEO is on the chopping block. But every business absolutely needs SEO to drive traffic, reach new customers, and build their brand.